You've heard content is king. Believe it!
Hire ContentXperts to shape and mold your website content into words that work for you and excite your customers about your products and services.
Tips and Tutorials or Frequently Asked Questions (a tutorial in a different format) offer great user oriented content.
For example, if yours is a site selling moving services, consider adding tips that help those getting ready to move. Tell your potential customers the types of household products and contraband items which need special care or should be removed prior to packers arriving. Explain the task of the packers and movers, how your company assesses charges, types of insurance available, how long the customer should expect their goods to be in transport, storage services (and related charges) available, suggest putting the pets out of the way, etc.
Use your links page for links to services related to moving such as maps of major cities and towns, real estate professionals, appraisers, exterminators, schools, apartment rentals, builders, etc.
Content in the form of tutorials always draws a crowd. The Internet is made for information and learning. While some of your visitors may not use your services, their visits to your site plant your brand in their subconsious. When they do have need of your services, chances are, they'll think of you.